Finance clarity for UK ecommerce brands
Combining business insight with emotional intelligence, RT Finance offers a structured way to improve your business through financial control, confidence in your numbers, and a clear plan.
Are your business’s finances a source of stress?
Scaling an ecommerce brand comes with ever-increasing financial complexity.
Between managing stock delays, dealing with cash shortages, negotiating supplier lead-times, and driving consistent sales growth... financial decisions can feel overwhelming and reactive.
At RT Finance, we help business founders to act more strategically. Our role is to give you the financial clarity and foresight you need to grow confidently, while freeing up your time and reducing business stress.
We understand that behind every business decision is a founder juggling multiple, competing demands. Our work is both about improving the numbers and about freeing you from the mental load so you can focus on growth and enjoying the business you’ve built.
Your accountant reports on what’s already happened. We focus on what happens next.
“We don’t provide accounting. We provide accountability.”
How we help ecommerce brands
Onboarding Pathway: Deep Dive & Founder Plan
Finance Function Audit
First we perform a thorough review of your finance setup to get a deep understanding of how your business functions.
Current Trajectory Planning
Next we map out where you’re heading right now - a detailed three- to five-year projection based on your current performance.
Owner-Led Vision Setting
A collaborative discussion to define where you want the business to go, followed by a detailed three- to five-year plan to achieve it.
Ongoing Finance Programmes
Ongoing Reporting & Forecasting
Weekly cashflow forecasts and monthly reporting, with regular calls with your finance lead to track progress and tackle problems early.
Annual Strategic Reset
A yearly repeat of the full review, planning, and forecasting cycle to keep your strategy relevant and on track. Because businesses and people change!
Our Overall Goal
Building a business that fits your life – not the other way around

Meet the founder
About Rory ThomasWhat our clients say
“Rory has a broad knowledge of the finances needed for a startup in its early stages, keeping a keen eye on cashflow without losing sight of the bigger picture.”
“Rory has delivered to the highest standard on cashflow, forecasting and management accounts, and gone above and beyond on loan financing and raising venture capital.”
“Rory is much more than an accountant, he's a trusted strategic partner whose advice is always practical, relevant, and focused on what the business needs to thrive.”
Pricing
Clear pricing, built around your business
We don’t start with a one-size-fits-all retainer. Every client begins with an onboarding pathway, so we get to deeply understand both you and your business before recommending ongoing support.
Step 1
Free Discovery Call
Free
A short call to see if we're a good fit
Step 2
Deep Dive & Founder Plan
From £1.5k
A clear view of where your business is today and a plan for where you want it to go
Step 3
Ongoing finance programme
From £2.5k pcm
Weekly cashflow, monthly reporting and a finance lead in your corner
Most clients choose our Ecom Finance Growth Partner programme at £4k pcm.
Ready to take the guesswork out of running your business?
To take control of your finances and gain a clear, confident plan for growth, book your free Finance Clarity Call today.
book your free finance clarity call→